Cultivate & Motivate
We like to share the advice that we produce.
How businesses could be impacted by Facebook’s news ban
In an article published by Dynamic Business, POPCOM’s Account Coordinator, Sophie Richardson, talks about the impact that the media ban may have on businesses, what can be taken away from the development and how businesses may need to review their PR and digital marketing strategies when it comes to sharing news content.
Personal branding: what can be learnt from 2020
Maintaining a positive personal brand in difficult times is incredibly difficult. Sophie Richardson outlines four strategies to implement to do just this in her most recent article with E-Bubble Life Magazine.
A Style of Her Own: Meet Caroline Beresford
This month, POPCOM Director Amanda Lacey interviewed Caroline Beresford, founder of Caroline Beresford Design.
Even bad news can be good for business
You don’t always have to wait for the perfect moment. If there is a topic trending that you have expertise on, ad value by offering a perspective.
Driving success: say hello to Hi-Tec Vehicle
Not all vehicle service is equal. Hi-Tec Vehicle Management tick all of the boxes. We are super excited to welcome the Hi-Tec team to our POPCOM network.
Keep calm and drink more Bhakti Blends tea
Each month Amanda Lacey we will be interviewing some of the unique, talented clients and friends of POPCOM. To kick us off is the incredible Katie Rose, founder of Bhakti Blends tea.
TOP 5 TIPS FOR PITCHING TO THE MEDIA
Crafting the perfect pitch is essential. Many journalists get hundreds of pitches a week - you want to get their attention, fast. We outline our 5 top tips for doing just this.
Move over Tik Tok as Instagram Reels it in
Yesterday, Instagram released ‘Instagram Reels’, a new feature that, *what a shock*, allows people to make and upload 15-second videos featuring music and other special effects… sound familiar?
What no-one wants to think about
When I couldn’t get any publicity for our Pro Bono partner PENTHOS I decided to shout it from the rooftops myself.
THE JOURNALISM INDUSTRY IS STRUGGLING: HOW PUBLIC RELATIONS MUST PIVOT
The journalism industry is struggling. In Public Relations we work regularly with journalists, so what can we expect to see, and how will we need to adapt?
CUTTING THROUGH THE NOISE: GETTING YOUR BUSINESS SEEN IN THE MEDIA
What is Public Relations, and why is it an effective marketing tool? In this post we discuss why you should being using PR for your business and the power of earned media - as well as a few tips and tricks for pitching to journalists. Article by Sophie Richardson.
WHAT WE ARE LEARNING ABOUT CRISIS COMMUNICATIONS DURING COVID-19
Amanda Lacey, Director of POPCOM answers three questions about the importance of a crisis communications plan, and how to communicate returning to the office.
CRISIS MANAGEMENT - FACE THE STORM LIKE A PRO
Sometimes, things go wrong. If or when they do, you often need to act fast. Having a crisis blue print in place will pay off, as not only will you have speed on your side, you will also be comfortable and confident with the way forward.
By Amanda Lacey
WHAT TO SAY AND HOW TO SAY IT - COMMUNICATING WITH CUSTOMERS DURING COVID-19
Effectively communicating with your customers during the COVID-19 crisis is fundamental, but it must be done correctly and with incredible sensitivity. We take a look at not only why continued engagement with your customers is important, but how to do it in a way that is considerate of these unprecedented times.
Article by POPCOM Account Coordinator, Sophie Richardson.
ENGAGING WITH YOUR EMPLOYEES WHILE WORKING FROM HOME
Maintaining motivation while working from home will be difficult, and as an employer, this can be incredibly stressful. Read our tips for engaging with your employees while working from home.
Article by Sophie Richardson.
BUSINESS RESPONSIBILITY DURING COVID-19
Businesses always have an obligation to ensure the content they distribute and share is accurate, but now more than ever. The COVID-19 crisis has seen the widespread circulation of misinformation and disinformation, and businesses must play their role to prevent this. In this post, we look at why and how.
Article by Sophie Richardson
WHY ARE CONSUMERS LOSING TRUST IN BRANDS, AND WHAT CAN WE DO ABOUT IT?
Growing consumer distrust is debatably one of the biggest obstacles brands face today; this is heightened by how many of the factors contributing to it are external and out of your control. But don't fret - in this article we will take a look at just some of the things you can do to combat this.
Article by
Sophie Richardson
WHAT CAN WE EXPECT FOR PR IN 2020?
As we embark into 2020, we will no doubt see many of the same challenges faced by the PR industry in 2019; from building strong relationships with journalists, to pushing content on heavily saturated online platforms.
Article by Sophie Richardson
WHAT IS A ‘MICRO-INFLUENCER’?
A common perception of an influencer is an individual with a large follower base. While this is often true, there are many influencers with fewer followers that maintain a highly engaged and impressionable audience, often called a ‘micro-influencer’.
Article by Sophie Richardson
HOT TIPS FOR KEEPING USERS ON YOUR WEBSITE LONGER
One of the best ways to improve your Search Engine Optimisation (SEO) is through increasing the time spent by visitors on your website.
Article by Sophie Richardson
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