Having a blog on your website is a fantastic way to boost your Search Engine Optimisation (SEO), as we’ve advocated in many of our other posts. But, that doesn’t mean you can slap together an irrelevant, unprofessional post with inaccurate information and expect to be seen on the first page of search results - if at all.

Article by Sophie Richardson

From a PR perspective, this is a challenging time if you are involved with a national franchise. Without a quick, thought-out response, the image of underpayment can be catastrophic to a brand. These businesses need to be prepared for the long term with a strategic, carefully planned PR response to protect the reputation of the franchise and work to recover the image of the brand.

Article by Amanda Lacey and Sophie Richardson

POPCOM proudly supports The Diamond Event, raising needed funds for the Sydney Children's Hospital Randwick.

Article by Kylie Deans

Despite the ever-increasing popularity of Instagram and the numerous opportunities it can provide for small businesses, many still fail to adopt this (free!) platform.

Article by Sophie Richardson

Instagram is currently undergoing a trial in which the number of ‘likes’ on a post are hidden from other users.

Article by Sophie Richardson

With the development of technology, social media has become a powerful tool utilised by many businesses to connect with potential customers and increase awareness of products and services. Most platforms allow you to create profiles for free, making this an opportunity that cannot be missed.

By Sophie Richardson

Simply providing an option to share your video on social media creates a substantial opportunity. A survey conducted with 1,000 internet users found they were 39 percent more likely to share a video than a textual piece.

By Sophie Richardson

As a starting point when it comes to the media, it is important not to duck and weave an issue, especially when it has become or is about to become public knowledge. Read our top tips for what to say instead of no comment.

By Amanda Lacey

We discuss the truth around the viral posts regarding your online safety.

By Kylie Deans

Read why it is important to keep in contact with your clients and prospects this time of the year and how to start to creating the perfect newsletter using Mailchimp. 

Amanda Lacey has been named a finalist for the Marketing Communications Executive of the Year category at the 2018 Women in Law Awards, one of the industry’s premier events.

In partnership with Taylor Root, the Lawyers Weekly Women in Law Awards covers 20 individual and group categories. Winners in the individual categories are automatically shortlisted for the coveted Women in Law Excellence Award.

Congratulations to our hardworking Director Amanda Lacey on this outstanding achievement.

The awards program by Lawyers Weekly recognises inspiring Women and leaders in the category of Marketing Communications Executive of the Year.

Best of luck Amanda.

Millions of people use LinkedIn and others within the network can see what your personal or business profile looks like, what your professional history is and what you have achieved. LinkedIn is not only good for industry connections but also for matching to employment opportunities.

If it is time for you to give your profile a makeover, follow these steps to success and get the most out of your LinkedIn presence.

TraveLiaison is the newest travel-tech on the block in the Australian market. Launched this week at the Travel Industry Exhibition, TraveLiaison is the concept-come-tech-reality of Sydney women Martine Nagle.

By Amanda Lacey

One word can make the difference between factual and cold, to excited and empowered or scared and intimidated. Read why to ditch the word said and inject some feeling into your messages.

By Amanda Lacey

Ten steps to follow in this new financial year to keep your digital marketing on track.

Free infographic cheat guide for you to complete an audit on your business marketing plan.

By Amanda Lacey

Instagram is where Facebook used to be. Instagram has a higher rate of engagement then Facebook and those who take advantage while it is still in earlier developmental days for business growth will be at an advantage later on.

By Kylie Deans

In today’s technical word, the need for instant response messages has become one of the leading options in a marketer’s toolkit.

By Kylie Deans

We all know, or have been at least told that organisations have to be active on social media, but why? Kylie Deans from POPCOM reminds us of the benefits of social media, and how and why to use it as a part of your business marketing plan.

By Kylie Deans

Having an MBA might get you to the top of the short list, but it won’t get you the job. Your professional appearance will make you feel confident and appear credible, but it is what you say that seals the deal.

By Amanda Lacey