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Your gender pay gap is about to be public information: New WGEA legislation requires compulsory reporting and publication for organisations over 100 people.

PR agency Popcom is proud to share its newest client partnership with Lord & Lion, a heritage brand of beautiful, luxury spices, that brings the authentic flair of Indian and Sri Lankan flavours into Australia homes.

PR agency POPCOM, is proud to share their newest client partnership; Jaggards, an acclaimed Sydney-based bullion retailer. Jaggards was recently prestigiously awarded two accolades in the local business community, including the Outstanding Specialised Retail Business and Business of the Year awards in the City Suburbs area.

In today's competitive marketplace, building a strong and loyal customer base is crucial for the success of any brand. While targeting a diverse audience is essential, it is important to acknowledge the unique connection that women have with brands.

The interpretation of what public relations’ core purpose and process is often gets confused. Is it advertising, journalism, both? Events and product launches? Something else?

You’re not alone if you don’t know, and the misconception comes from the fact that PR works so intrinsically alongside other arms of communication such as advertising and journalism.

Having a content strategy mapped out for 2023 is a great way to get marketing campaigns and big objectives aligned, and ready for success. This helps effective communication towards target audiences, builds brand awareness and image, and works to drive engagement and conversions.

Cancel culture. Remember when people used to say, “any press is good press” and “the only thing worse than being talked about is not being talked about at all”?

Those days are long gone!

After a long wait, The Diamond Event successfully took place, supporting the Sydney Children’s Hospitals Foundation (SCHF).

As we continue to see social media dominate the narratives around current trends and events, influencer marketing is quickly becoming the best way to grow brands and solidify brand personality.

Congratulations to POPCOM client My Rewards for their successful ASX listing! Like every success story, it has been a long time in the making; in this case, 25 years.

In this e-bubble life article, Sophie Richardson outlines a couple of tips for businesses to implement into their LinkedIn and Instagram marketing strategies.

We are one week into August and if you are stuck for watch to pitch, here are some short and long lead ideas publications are often looking for at this time of the year.

Teaphoria is a unique tea experience, driven by five pillars: patience, sustainability, nature, an extraordinary tea tasting experience and good health. The teas combine native Australian ingredients with Ayurveda practice.

If there is one thing we know about social media, it's that change is inevitable. And it's not necessarily a bad thing.

We have known for a while that the future king of content is video, and platform giants like TikTok and Instagram have confirmed this with recent changes…

An effective public relations (PR) strategy delivers many benefits including building credibility, increasing brand awareness, and differentiating a company from competitors.

Referred to as 'Gen Z', 'Zoomers' and even 'Generation Sensible', they have become a major buying power, now accounting for 40 percent of consumers worldwide. As the most recent KPMG report accurately states: "It's time for organisations to take [them] seriously".