Tips for creating the perfect blog post

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Tips for creating the perfect blog post

Having a blog on your website is a fantastic way to boost your Search Engine Optimisation (SEO), as we’ve advocated in many of our other posts. But, that doesn’t mean you can slap together an irrelevant, unprofessional post with inaccurate information and expect to be seen on the first page of search results - if at all.

Article by Sophie Richardson

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How to respond to a national PR crisis: a closer look at 7eleven and underpayment of wages.

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How to respond to a national PR crisis: a closer look at 7eleven and underpayment of wages.

From a PR perspective, this is a challenging time if you are involved with a national franchise. Without a quick, thought-out response, the image of underpayment can be catastrophic to a brand. These businesses need to be prepared for the long term with a strategic, carefully planned PR response to protect the reputation of the franchise and work to recover the image of the brand. 

Article by Amanda Lacey and Sophie Richardson

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Is Facebook the best social media for my business?

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Is Facebook the best social media for my business?

With the development of technology, social media has become a powerful tool utilised by many businesses to connect with potential customers and increase awareness of products and services. Most platforms allow you to create profiles for free, making this an opportunity that cannot be missed.

By Sophie Richardson

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Why video trumps the written word

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Why video trumps the written word

Simply providing an option to share your video on social media creates a substantial opportunity. A survey conducted with 1,000 internet users found they were 39 percent more likely to share a video than a textual piece.

By Sophie Richardson

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What to say instead of “no comment.”

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What to say instead of “no comment.”

As a starting point when it comes to the media, it is important not to duck and weave an issue, especially when it has become or is about to become public knowledge. Read our top tips for what to say instead of no comment.

By Amanda Lacey

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Amanda Lacey finalist for the Marketing Communications Executive of the Year.

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Amanda Lacey finalist for the Marketing Communications Executive of the Year.

Amanda Lacey has been named a finalist for the Marketing Communications Executive of the Year category at the 2018 Women in Law Awards, one of the industry’s premier events.

In partnership with Taylor Root, the Lawyers Weekly Women in Law Awards covers 20 individual and group categories. Winners in the individual categories are automatically shortlisted for the coveted Women in Law Excellence Award.

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Build your profile with LinkedIn

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Build your profile with LinkedIn

Millions of people use LinkedIn and others within the network can see what your personal or business profile looks like, what your professional history is and what you have achieved. LinkedIn is not only good for industry connections but also for matching to employment opportunities.

If it is time for you to give your profile a makeover, follow these steps to success and get the most out of your LinkedIn presence.

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Sometimes said doesn’t say enough

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Sometimes said doesn’t say enough

One word can make the difference between factual and cold, to excited and empowered or scared and intimidated. Read why to ditch the word said and inject some feeling into your messages.

By Amanda Lacey

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