The interpretation of what public relations’ core purpose and process is often gets confused. Is it advertising, journalism, both? Events and product launches? Something else?

You’re not alone if you don’t know, and the misconception comes from the fact that PR works so intrinsically alongside other arms of communication such as advertising and journalism.

We are one week into August and if you are stuck for watch to pitch, here are some short and long lead ideas publications are often looking for at this time of the year.

Each month Amanda Lacey we will be interviewing some of the unique, talented clients and friends of POPCOM. To kick us off is the incredible Katie Rose, founder of Bhakti Blends tea.