PR Tips: What to pitch in September

Pitching for media coverage is a big part of what I do. The key to being successful is making sure that you have an angle that is newsworthy and works within a broader publication calendar.

Here are my short-lead pitch ideas for September:

Fashion

Spring has arrived. Which also means summer dresses, the Emmy season, the Met Ball; it is the season for fashion. Not in the industry? Don’t sell clothes? How does your product/service impact the industry? Do you have a ‘dress for the day’ workplace policy? What is appropriate workplace attire.

Christmas gift guide (yes, really)

Hear those jingle bells? The faint ‘Ho Ho Ho’ in the background? No? Trust me if David Jones was open, you would be seeing Christmas trees lining the halls. Take this as your personal cue to start your Christmas gift guide pitching now.

Halloween (fun or a super-spreader event waiting to happen?)

The decade has seen us embrace this American (or Irish) tradition – frankly, it’s fun and a great way to meet your neighbours. What are you doing to celebrate Halloween this year? Does your workplace use events like Halloween to connect with employees?

School holidays (special lock down iPad edition)

How to manage the juggle might be done to death, but as a parent I am still clicking on those articles. Find a new angle that makes us all feel less guilty about excessive screen time and you will be on to a winner.

Final quarter boost (make it count)

How are you increasing productivity and finishing the year off? This is relatable across all industries.

Long-lead pitch ideas (those ones you pitch with a view to publish much later):

-       New everything for the new year

-       Mocktails

-       Summer recipes

-       The colour red

-       Valentines day

Remember, not all pitches land. Handy reference guides (like this and my August ideas) help to generate some ideas but you still need to have an interesting angle.

Don’t let good content go to waste, if your pitch hasn’t been picked up, turn any articles into posts for your owned media channels; social media, website, newsletters and email signature.

Do not neglect your owned channels in the pursuit of external coverage, as a journalist will qualify that you know what you are talking about by checking these out.

Happy pitching!

Amanda

Need some help developing a public relations and communications plan for your organisation? We would love to help. Reach out on amanda@popcom.com.au