Effective communication - how to pitch you

Effective communication - how to pitch you

Having an MBA might get you to the top of the short list, but it won’t get you the job. Your professional appearance will make you feel confident and appear credible, but it is what you say that seals the deal.

By Amanda Lacey

It’s time to talk to your clients

It’s time to talk to your clients

It’s easy to forget about an email marketing campaign or electronic direct mail (EDM) when you’re organising your tax as the end of the financial year quickly approaches.

But, a quick email to tell your clients you’re still thinking of them is invaluable. Make sure your presence is not lost in during this busy period with these EDM ideas.

 

By Jennifer Huynh

McDonald's, Snapchat team up for innovative recruitment drive

McDonald's, Snapchat team up for innovative recruitment drive

Like any other aspect of professional life, recruitment needs to continually innovate in order to reach their target audiences. Fast food giant McDonald's and social media platform Snapchat have realised this, with the launch of Snaplications: a new age way in which the chain's predominantly youthful prospective employees can apply for work. Where else can such technology take us? 

By Jerome Doraisamy 

How brand engagement leads to brand loyalty

How brand engagement leads to brand loyalty

Would you rather stand on the sidelines or be part of the game? Would you rather share your own story or someone else’s? Creating genuine engagement through expereince is the key to building a loyal customer base.

By Avishag Ben-Aharon 

Knowing your audience

Knowing your audience

We’re often so wrapped up in what we’re trying to say that we forget who we’re speaking to.  Misjudging your audience can completely undermine the delivery of your message. Potentially, it could discount your image, causing your targeted audience to alienate you.

By Jennifer Huynh 

Clarity, purpose needed to make good policy

Clarity, purpose needed to make good policy

There’s a scene in the critically acclaimed television drama The West Wing where US president Jed Bartlet is working on a toast for his wife’s birthday. In response to seeing his boss struggle to find the rights words, personal aide Charlie Young suggests that the president simply keep it short. 

By Jerome Doraisamy

Tell me a story

Tell me a story

Read Amanda Lacey's latest article for the CEO Magazine: "Tell me a story." 

2017 Social Media Trends

2017 Social Media Trends

Social media changes rapidly, with trends hitting hard and fast. We’ve compiled a list of 5 things to anticipate in 2017. 

By Jennifer Huynh 

What’s new: How to avoid hiring a liar

What’s new: How to avoid hiring a liar

About to make your next hire? How do you know if the well presented, educated and impressive candidate sitting across from you isn’t going to misrepresent your brand, and turn out to be completely full of it?

By Amanda Lacey

Ensuring wellness requires a more human approach

Ensuring wellness requires a more human approach

Culture can have an insidious effect, either for better or worse, according to the chief justice of the South Australian Supreme Court, The Hon. Chris Kourakis. It is therefore imperative to ensure wellness initiatives cater to idiosyncratic needs, rather than simply tick boxes. 

 

By Jerome Doraisamy 

Valentine's Day: There are some things money can't buy

Valentine's Day: There are some things money can't buy

As we recover our wallet from Christmas, it seems another commercial holiday is creeping up around the corner. Valentine’s Day. The day to prove your love to your partner with ridiculously expensive, long-stemmed roses or a fine dining experience.

By Jennifer Huynh 

Tell me about it… Gordon Jenkins

Tell me about it… Gordon Jenkins

Recently I started to take stock of my professional contacts. While skimming through the list, I naturally thought of who has made it, who consistently achieves good results and who has an interesting story to tell.  Most importantly, whom would I put my hand on my heart and vouch for?

By Amanda Lacey

Talk to the inbox

Talk to the inbox

From the cringe-worthy to the entertaining, email marketing remains one of the most popular ways to communicate with clients and future clients. Let’s look at what worked in 2016 and what we predict for 2017. 

By Amanda Lacey