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marketing campaigns

Marketing (non) random acts of kindness

Marketing (non) random acts of kindness

PR is a two way street. Do something good or bad, somewhere, someone will be able to comment and link back to your brand online, creating a genuine impression and recommendation. It is now up to the audience to control the message, whether it is good or bad.

By Amanda Lacey

Run for food

Run for food

Rewards and marketing have always gone hand in hand. One cool new promotion we have come across is #EatYourRun an initiative of shoe company Kalenji. 

By Amanda Lacey