One of the best ways to improve your Search Engine Optimisation (SEO) is through increasing the time spent by visitors on your website. Search engine algorithms use this time as an indicator for the quality and trustworthiness of your content and thus has become an important factor for determining the ranking of your site. Of course, the higher your rank, the greater your exposure, leading to a larger audience and increased conversion rates. Therefore, we can easily conclude why methods for keeping users on your site for longer should be considered a high priority.

Although, this is a lot easier said than done. As we’ve discussed in previous blog posts, the average human attention span is dwindling, indicated through a study conducted earlier this year. Its results suggested that ‘the collective global attention span is narrowing’ due to the mass of information that is so easily accessible. As mentioned in the Guardian. With many users finding it increasingly difficult to focus for a prolonged duration, you will need to implement time and effort into your site to see noticeable and positive results.

Include a blog

This is such a simple and effective tool that many websites continue to overlook. Dedicating a page to regularly updated and relevant content is a great way to get a user’s attention - and maintain it. As your audience scours through your various articles, their time spent on the website increases, which the search engine’s algorithm will register. Plus, you can have some fun choosing between topics that not only relate to the products or services you are offering but will also interest you and your audience.

However, it’s crucial to ensure your content is relevant and engaging. There’s no point spitting outposts that are uninteresting to your target audience and lack depth or detail. Blogs have the potential to do wonders for your SEO, but only when it’s done properly.

Make it visually appealing

Including videos and images on your site is a given. No-one wants to spend time looking through chunks of plain-text without any variation, and since the majority of people are visual learners, as mentioned by inc these mediums will help in maintaining their attention.

For more information contact :

Amanda Lacey POPCOM Director

Kylie Deans POPCOM Account Manager