Amanda Lacey is a regular contributor to the CEO Magazine in Australia. 

Amanda's latest article to go to print for the CEO Magazine was titled "Tell me a story" and gives helpful information and hints about crafting compelling content, to tell an organisations story. 

"A good story provokes the brain, stirs emotion and persuades action, and this should be the ultimate goal for all content marketing produced for an organisation. How well this goal is achieved comes down to how well the story has been crafted. While some people are naturally gifted at spinning a compelling yarn, others deliver the facts in semi-conscious streams of thought, unable to be interpreted by even the most curious of minds."

To read the full article, please click here.