Is Facebook the best social media for my business?

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Is Facebook the best social media for my business?

With the development of technology, social media has become a powerful tool utilised by many businesses to connect with potential customers and increase awareness of products and services. Most platforms allow you to create profiles for free, making this an opportunity that cannot be missed.

By Sophie Richardson

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Why video trumps the written word

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Why video trumps the written word

Simply providing an option to share your video on social media creates a substantial opportunity. A survey conducted with 1,000 internet users found they were 39 percent more likely to share a video than a textual piece.

By Sophie Richardson

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What to say instead of “no comment.”

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What to say instead of “no comment.”

As a starting point when it comes to the media, it is important not to duck and weave an issue, especially when it has become or is about to become public knowledge. Read our top tips for what to say instead of no comment.

By Amanda Lacey

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Amanda Lacey finalist for the Marketing Communications Executive of the Year.

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Amanda Lacey finalist for the Marketing Communications Executive of the Year.

Amanda Lacey has been named a finalist for the Marketing Communications Executive of the Year category at the 2018 Women in Law Awards, one of the industry’s premier events.

In partnership with Taylor Root, the Lawyers Weekly Women in Law Awards covers 20 individual and group categories. Winners in the individual categories are automatically shortlisted for the coveted Women in Law Excellence Award.

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Build your profile with LinkedIn

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Build your profile with LinkedIn

Millions of people use LinkedIn and others within the network can see what your personal or business profile looks like, what your professional history is and what you have achieved. LinkedIn is not only good for industry connections but also for matching to employment opportunities.

If it is time for you to give your profile a makeover, follow these steps to success and get the most out of your LinkedIn presence.

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Sometimes said doesn’t say enough

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Sometimes said doesn’t say enough

One word can make the difference between factual and cold, to excited and empowered or scared and intimidated. Read why to ditch the word said and inject some feeling into your messages.

By Amanda Lacey

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Crisis management - face the storm like a pro

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Crisis management - face the storm like a pro

Sometimes, things go wrong. If or when they do, you often need to act fast. Having a crisis blue print in place will pay off, as not only will you have speed on your side, you will also be comfortable and confident with the way forward.  

By Amanda Lacey

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Instagram for business

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Instagram for business

Instagram is where Facebook used to be. Instagram has a higher rate of engagement then Facebook and those who take advantage while it is still in earlier developmental days for business growth will be at an advantage later on.

By Kylie Deans

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