Cultivate & Motivate
We like to share the advice that we produce.
Your gender pay gap is about to be public information
Your gender pay gap is about to be public information: New WGEA legislation requires compulsory reporting and publication for organisations over 100 people.
POPCOM partners with Lord & Lion
PR agency Popcom is proud to share its newest client partnership with Lord & Lion, a heritage brand of beautiful, luxury spices, that brings the authentic flair of Indian and Sri Lankan flavours into Australia homes.
POPCOM Partners with Award-Winning Bullion Retailer Jaggards
PR agency POPCOM, is proud to share their newest client partnership; Jaggards, an acclaimed Sydney-based bullion retailer. Jaggards was recently prestigiously awarded two accolades in the local business community, including the Outstanding Specialised Retail Business and Business of the Year awards in the City Suburbs area.
The Power of Connection: How Women Forge Relationships with Brands
In today's competitive marketplace, building a strong and loyal customer base is crucial for the success of any brand. While targeting a diverse audience is essential, it is important to acknowledge the unique connection that women have with brands.
Have you ever wondered - what actually is PR?
The interpretation of what public relations’ core purpose and process is often gets confused. Is it advertising, journalism, both? Events and product launches? Something else?
You’re not alone if you don’t know, and the misconception comes from the fact that PR works so intrinsically alongside other arms of communication such as advertising and journalism.
Refresh your content strategy in 2023
Having a content strategy mapped out for 2023 is a great way to get marketing campaigns and big objectives aligned, and ready for success. This helps effective communication towards target audiences, builds brand awareness and image, and works to drive engagement and conversions.
You’re cancelled.
Cancel culture. Remember when people used to say, “any press is good press” and “the only thing worse than being talked about is not being talked about at all”?
Those days are long gone!
Shining success at The Diamond Event
After a long wait, The Diamond Event successfully took place, supporting the Sydney Children’s Hospitals Foundation (SCHF).
PR Tips: What to pitch in September
Pitching for media coverage is a big part of what I do. The key to being successful is making sure that you have an angle that is newsworthy and works within a broader publication calendar.
How to plan your influencer marketing strategy
As we continue to see social media dominate the narratives around current trends and events, influencer marketing is quickly becoming the best way to grow brands and solidify brand personality.
My Rewards live on the ASX
Congratulations to POPCOM client My Rewards for their successful ASX listing! Like every success story, it has been a long time in the making; in this case, 25 years.
Five thoughts we had after hearing the Facebook rebrand news
If you haven't heard already, Facebook announced on the weekend that it will be changing its name to ‘Meta’ as a part of a major rebrand.
I love a rebrand as much as the next Marketing and PR professional, but this one got me thinking, here are my thoughts…
Social media tactics to help build your small business
In this e-bubble life article, Sophie Richardson outlines a couple of tips for businesses to implement into their LinkedIn and Instagram marketing strategies.
PR Tips: What to pitch in August
We are one week into August and if you are stuck for watch to pitch, here are some short and long lead ideas publications are often looking for at this time of the year.
The good brew – how passion built a business
Teaphoria is a unique tea experience, driven by five pillars: patience, sustainability, nature, an extraordinary tea tasting experience and good health. The teas combine native Australian ingredients with Ayurveda practice.
What do the new changes to Instagram and TikTok mean for your business?
If there is one thing we know about social media, it's that change is inevitable. And it's not necessarily a bad thing.
We have known for a while that the future king of content is video, and platform giants like TikTok and Instagram have confirmed this with recent changes…
Quick and easy public relations strategies businesses overlook
An effective public relations (PR) strategy delivers many benefits including building credibility, increasing brand awareness, and differentiating a company from competitors.
How brands can reach Gen Z
Referred to as 'Gen Z', 'Zoomers' and even 'Generation Sensible', they have become a major buying power, now accounting for 40 percent of consumers worldwide. As the most recent KPMG report accurately states: "It's time for organisations to take [them] seriously".
‘One stop Instagram shop’ – goodbye google, hello social media
In the last 5 years, social media has transformed from being a platform largely used to connect with family and friends into a go-to place to find ideas, inspiration and new products.
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