How brand engagement leads to brand loyalty

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How brand engagement leads to brand loyalty

Would you rather stand on the sidelines or be part of the game? Would you rather share your own story or someone else’s? Creating genuine engagement through expereince is the key to building a loyal customer base.

By Avishag Ben-Aharon 

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Knowing your audience

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Knowing your audience

We’re often so wrapped up in what we’re trying to say that we forget who we’re speaking to.  Misjudging your audience can completely undermine the delivery of your message. Potentially, it could discount your image, causing your targeted audience to alienate you.

By Jennifer Huynh 

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Clarity, purpose needed to make good policy

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Clarity, purpose needed to make good policy

There’s a scene in the critically acclaimed television drama The West Wing where US president Jed Bartlet is working on a toast for his wife’s birthday. In response to seeing his boss struggle to find the rights words, personal aide Charlie Young suggests that the president simply keep it short. 

By Jerome Doraisamy

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What’s new: How to avoid hiring a liar

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What’s new: How to avoid hiring a liar

About to make your next hire? How do you know if the well presented, educated and impressive candidate sitting across from you isn’t going to misrepresent your brand, and turn out to be completely full of it?

By Amanda Lacey

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Ensuring wellness requires a more human approach

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Ensuring wellness requires a more human approach

Culture can have an insidious effect, either for better or worse, according to the chief justice of the South Australian Supreme Court, The Hon. Chris Kourakis. It is therefore imperative to ensure wellness initiatives cater to idiosyncratic needs, rather than simply tick boxes. 

 

By Jerome Doraisamy 

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Tell me about it… Gordon Jenkins

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Tell me about it… Gordon Jenkins

Recently I started to take stock of my professional contacts. While skimming through the list, I naturally thought of who has made it, who consistently achieves good results and who has an interesting story to tell.  Most importantly, whom would I put my hand on my heart and vouch for?

By Amanda Lacey

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Talk to the inbox

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Talk to the inbox

From the cringe-worthy to the entertaining, email marketing remains one of the most popular ways to communicate with clients and future clients. Let’s look at what worked in 2016 and what we predict for 2017. 

By Amanda Lacey

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10 ways to get the most out of your Content Marketer

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10 ways to get the most out of your Content Marketer

Content marketing has become increasingly popular due to the recognition of its impact on brand recall, engagement and conversion rates. Instead of just churning out blog posts and articles, it is important to plan and get the most out of your efforts. Here are 10 other ways to get the most from your content marketer, by asking them to: 

By Jennifer Huynh

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New Year, new approach

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New Year, new approach

My mother sucks at keeping New Years resolutions. 

For as many years in a row as I can remember, her resolution has been to be “half the woman” she is at the start of the year and lose weight accordingly (not that she needs to). But that proclamation is as far as her planning goes – she doesn’t quantify how she will achieve that goal, set targets, or make herself accountable to the goal in any fashion. As a result, she isn’t able to keep her resolution and finds herself renewing it with each passing year.

By Jerome Doraisamy

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Podcast killed the Radio Star

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Podcast killed the Radio Star

A sexist culture and severe budget cuts has put Australian radio back on top of the Australian news list. Jennifer Huynh considers the fate of Australian radio in a consumer dictated world.

By Jennifer Huynh 

 

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Legal Pair Launch Portrait Project

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Legal Pair Launch Portrait Project

Jerome Doraisamy has paired with David Field to launch an online photography project called Lifetimes in Law to celebrate individuals who have used the law to serve the community.

By Jennifer Huynh

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