Crisis management - face the storm like a pro

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Crisis management - face the storm like a pro

Sometimes, things go wrong. If or when they do, you often need to act fast. Having a crisis blue print in place will pay off, as not only will you have speed on your side, you will also be comfortable and confident with the way forward.  

By Amanda Lacey

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Instagram for business

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Instagram for business

Instagram is where Facebook used to be. Instagram has a higher rate of engagement then Facebook and those who take advantage while it is still in earlier developmental days for business growth will be at an advantage later on.

By Kylie Deans

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Effective communication - how to pitch you

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Effective communication - how to pitch you

Having an MBA might get you to the top of the short list, but it won’t get you the job. Your professional appearance will make you feel confident and appear credible, but it is what you say that seals the deal.

By Amanda Lacey

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It’s time to talk to your clients

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It’s time to talk to your clients

It’s easy to forget about an email marketing campaign or electronic direct mail (EDM) when you’re organising your tax as the end of the financial year quickly approaches.

But, a quick email to tell your clients you’re still thinking of them is invaluable. Make sure your presence is not lost in during this busy period with these EDM ideas.

 

By Jennifer Huynh

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McDonald's, Snapchat team up for innovative recruitment drive

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McDonald's, Snapchat team up for innovative recruitment drive

Like any other aspect of professional life, recruitment needs to continually innovate in order to reach their target audiences. Fast food giant McDonald's and social media platform Snapchat have realised this, with the launch of Snaplications: a new age way in which the chain's predominantly youthful prospective employees can apply for work. Where else can such technology take us? 

By Jerome Doraisamy 

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How brand engagement leads to brand loyalty

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How brand engagement leads to brand loyalty

Would you rather stand on the sidelines or be part of the game? Would you rather share your own story or someone else’s? Creating genuine engagement through expereince is the key to building a loyal customer base.

By Avishag Ben-Aharon 

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Knowing your audience

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Knowing your audience

We’re often so wrapped up in what we’re trying to say that we forget who we’re speaking to.  Misjudging your audience can completely undermine the delivery of your message. Potentially, it could discount your image, causing your targeted audience to alienate you.

By Jennifer Huynh 

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Clarity, purpose needed to make good policy

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Clarity, purpose needed to make good policy

There’s a scene in the critically acclaimed television drama The West Wing where US president Jed Bartlet is working on a toast for his wife’s birthday. In response to seeing his boss struggle to find the rights words, personal aide Charlie Young suggests that the president simply keep it short. 

By Jerome Doraisamy

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What’s new: How to avoid hiring a liar

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What’s new: How to avoid hiring a liar

About to make your next hire? How do you know if the well presented, educated and impressive candidate sitting across from you isn’t going to misrepresent your brand, and turn out to be completely full of it?

By Amanda Lacey

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